Fergie

Fergie is best know for being the lead vocalist of the R&B group The Black Eyed Peas, but has also had a successful solo artist career. Her videos are typically very provocative and sexually expressive with the theme of partying however the video of her hit song 'big girls don't cry' breaks these conventions as it has a theme of romance. However Fergie is still subtly sexualised within the video.

Fergies most recent music video for the single "M.I.L.F" has proved to be quite controversial in the media due to it's hidden message. Fergie herself has explained that the idea behind this video was to empower mother with careers. The video features a range of successful celebrity mothers such as Kim Kardashian, Chrissy Teigan, Ciara and more. The video aims to break the stereotypes of mothers being conservative and serving only to be maternal by sexualising these mothers and presenting them as provocative and strong characters.

Music Genres

Below is a brainstorm illustrating a number of music genres that we have researched to decide upon our genre focus which is R&B/POP.